Wednesday, December 1, 2004

From IMCT - December 1, 2004


You remember all those political ads on TV this campaign season (those of you in battleground states, anyway)? Well, CBS and NBC evidently don't.

Both of those networks refused to air an ad by the United Church of Christ touting its acceptance of people regardless of sexual orientation.

The ad certainly isn't over the top; it merely depicts two bouncers standing outside a church turning away certain people, a la a selective nightclub. The first two people turned away are two males who appear to be holding hands.

NBC said its problem with the ad was that it dealt with "public controversy" and its implication that other churches aren't open to all people (if the shoe fits.....). Of course, NBC will happily gain laughs off a gay character on "Will and Grace," but serious issues involving homosexuals, now that's another story.

CBS said it couldn't run it because it doesn't do advocacy advertising, but of course, that doesn't stop it from running campaign ads. Even worse, the UCC quoted CBS as telling it
"Because this commercial touches on the exclusion of gay couples...and the fact that the executive branch has recently proposed a Constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast."
Is CBS scared of the executive branch? Shoot, a flash of Janet Jackson's boob has them walking the line big-time.
To their credit, ABC Family, BET Discovery, Fox, Hallmark, TBS and TNT all accepted the ad. Wait, did I just give credit to Fox for being open-minded?

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